EPRG Framework or Orientations Of International Marketing. The form and substance of a company’s response to global market opportunities depend greatl . EPRG framework in international marketingDr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internati. Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms, cities and other institutions.

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This framework addresses the way strategic decisions are made and how the relationship between headquarters and its subsidiaries is shaped. These policies entail high cost. There are many ma Enter your new password here.

The person who fills in the return should also complete the entries in the acknowledgement fo Com ma economics ma education ma history ma political science ma intermational ma public administration master degree programs vocational courses. By clicking “Sign up” you indicate that you have read and agree to the privacy policy and terms of service. A regiocentric organization sees similarities and differences in a world fraework, and designs strategies around this.

Each return form has two forms of acknowledgements attached to it. A particular region with certain important common marketing characteristics is regarded as a single market, ignoring national boundaries.

EPRG Framework – Management Study HQ

If a return is submitted after the due date, the following consequences will be applicable: This approach appears most appropriate when overseas sales volume is insignificant in comparison to the total sales of the firm. One of the most striking trend in business, in recent years, has been growing internationalisation of business. Pricing is established on a worldwide basis. Geocentric approach encourages global marketing. A Niche Marketing is a small segment of market ignored or not properly served by large players.


What is an EPRG Framework in International Marketing? –

This perception mitigates the chance of cultural myopia and is often less expensive internationaal execute when compared to ethnocentricity. Plans for overseas markets are developed utilizing policies and procedures identical to those employed at home.

International marketing is the multinational process of planning and executing the conception, However, this approach is not suitable for companies which are planning to extend their international operations in a big way.

Username or Email Password. In the present day EPRG Framework helps the company to decide the way in which strategic decisions are being made and how the company manages operations between headquarter and its subsidiaries. One of the major challenges is which type of orientation a firm should adopt to overseas its marketing operations.

Steps Involved in the International Marketing Process. A geocentric company develops standardized marketing mix, projecting a uniform image of the company and its products for the global market. This assumption lays the groundwork for each subsidiary to develop its own unique business and marketing strategies in order to succeed, the term multinational company is often used to describe such a structure.

EPRG Framework

In these companies, opportunities outside the home country are ignored. A firm which plans to go international has to take a series of st Marketing strategies are not influenced by the home or host country preferences. Since these orientations imply interrnational or global attitude to the development of marketing policies.


The country in which a company has its headquarter is Home country and countries where it has subsidiaries are known as host countries. A regiocentric orientation views different regions as different markets.


A firm having a presence in the global market has to decide the manner in which it will enter and operate there. The way businesses and staff view the world is described as international management orientations. Leave a Reply Cancel reply Your email perg will not be published. Global channels of distribution are established and promotional policy is developed to project a uniform image of the firm, and its products.

A firm tries to adopt globalized marketing, formulates an integrated marketing strategy for across the globe. When they look to new markets they rely on what they know and seek similarities with their own country. This develops an affiliated corporate culture and aids transfer core competences more easily.

Frxmework called pay-as-you-earn scheme, advance tax is the income tax payabl It does not require much investment. In this approach, A firm employs home market strategies to the international market. The different tax authorities and their functions are outlined below: Advance Tax refers to paying a part of your taxes before the end of the financial year.