LUMEA APICOLA PDF

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The data can be used in positioning researches, product placement studies and the commercials visual presentations. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

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You can find out more about which cookies we are using or switch them off in settings. The signal from both video cameras is then sent to a computer, where the recordings are overlapped and, with the help of a special software, the results are decoded and analyzed. These cookies do not store any personally identifiable information. Privacy Overview This website uses cookies apciola that we can provide you with the best user experience possible.

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You can set your browser to block or alert you about these cookies, apickla some parts of the site will not then work. The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial.

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Targeting Cookies These cookies may be set through our site by our advertising partners. These elements can be apico,a from the analysis of the neuronal reaction towards a certain product.

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The study is based on a comparative approach combining classical research methods such as the questionnaire and neuroimaging ones. The sensors are connected to two adaptors, which enable us to record and monitor the cerebral fluctuations. It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world.

The equipment used in neuromarketing research

It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges the quantometer. The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October. EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons. These cookies are necessary for the website to function and cannot be switched off in our systems.

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As I was telling you in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses.

Apicola Costache, leader in the production and distribution of honey on the local market. The second one will take place on the 18 and 19th lumfa October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest. Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.

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The research tool is a pair of plastic glasses that have two small video cameras attached to the lens: Please enable Strictly Necessary Cookies first so that we can save your preferences! This website uses cookies so that we can provide you with the best user experience possible.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. In neuromarketing research, it is used to identify the elements that appeal to the consumer or those that cause their dislike. The study is a comparative research consisting of two tests: The equipment used in neuromarketing research. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

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