Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

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Table Of Content I. Sign In We’re sorry! The Fifth Edition has been both updated, to include current research and Myers Pearson The book will help practitioners and students to implement effective decisions in advertising marketing. Username Password Forgot your username or password? Sign up to receive offers and updates: The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

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Business, Investing and Management Books. No ratings or reviews yet. Advertising Copy Testing and Diagnosis.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove

David Morrell Hardcover Books. Myers, Unif of California, Berkeley. Pearson offers special pricing when you package your text with other student resources. Manwgement Up Already have an access code? Brand Equity, Image and Personality. Show More Show Less. Advertising Management 5th ed. Advertising Management by David A. An Integrated Marketing Communication The winner of the Paul D.


Advertising Management – Batra Myers & Aaker – Google Books

If you’re interested in aakeer a cost-saving package for your students, contact your Pearson rep. Group Influence and Word-of-Mouth Advertising.

Group Influence and Word-of-Mouth Advertising. It explains in detail various theories, plans and actions. Brand Equity, Image and Personality.

Global Marketing and Advertising. Supplemental items not usually included. Associating Feelings with the Brand.

Setting Goals and Objectives. Sign In Register Help Cart. Common terms and phrases A. He has researched, taught, and consulted on global branding, emerging markets, and marketing topics for 30 years. He has written over a articles and 14 books. Buy with aaket, excellent customer service!

May contain limited notes, underlining or highlighting that does affect the text.

Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (1995, Hardcover)

Vy Book Search Browse by Subject. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Be the first to write a review. Lots of important areas are not covered in this book.

Advertising Management

Aaker has also been a recipient of numerous awards for his work in the field of management. D from Stanford Business School.


Used book in good muers. He is a consultant to various firms and corporations. Skip to main content. Some Research Results and Segmentation and Positioning. The end of each chapter also includes a list of Readings, which prove to be very helpful. Signed out You have successfully signed out and will be required to sign back in manahement you need to download more resources. Save on Textbooks, Education Trending price is based on prices over last 90 days.

If You’re a Student Additional order info. To make the theories and research practically relevant, many Cases, Exercises, and Discussion Questions have been included in jyers book.

Advertising Copy Testing and Diagnosis. Covers could be repaired or might have self wear sign. We have provided “NEW” Academic text books for reasonable prices in all kind of subjects. No eBook available Amazon.