Free Essay: Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader). I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.(Basicall Iwant to. To download CavinKare – The Small ‘Big’ Company case study (Case Code: MKTA) click on the button below, and select the case from the list of available .

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By a caase study he found out that each state in India seemed to use natural products that were unique to it. Your email address will not be published.

Cavinkare private limited case study Essay – Free Papers and Essays Examples

He was a great innovator, but a poor marketer. In NovemberC. There has been no looking back since then. The usage was very low despite being aware of shampoo market because of the price constraints.

He started Chik India as a small partnership firm. By research he found out that these people use natural products like Reetha, Shikakai etc. cabinkare

CavinKare – The Small ‘Big’ Company

That time Chik was selling at RS1 per sachet. Yet I was confident of achieving success. He had started a small-scale pharmaceutical packaging unit and gone on to manufacture pharmaceutical products and cosmetics.


CavinKare also operates in food market. Infact Chinni pickles is the largest selling sachet pickle in the whole India. Could CavinKare become a Nirma and successfully take on a well-entrenched multi-national company like Hindustan Lever? He launched Meera shampoo with different combinations in different states.

This idea was unique and first of its kind which was a major hit with the market then.

The 11 companies which are covered in this book: I feel each of us has to give something back to the society. I also became one of the Foundation’s founder members.

CavinKare: A Case Study

This pack worked great initially but took a back step later reason being customers wanted a perfume whose fragrance would last a day long and not just for few hours. Our market share increased and inwe became the numero uno in South India.

Looking at this scenario Mr. MKTA click on the button below, and select the case from the list of available caviknare A 50 ml shampoo bottle costs twice as much as the sachet of same volume. Basicall Iwant to cover the whole book here: Ranga decided to explore market for fairness creamswhere he found that it was one of high margin business and dominated by one giant leader Fair and Lovely.


Despite of steady progress Velvette was still ruling the shampoo market.

But still he managed to win confidence of his suppliers. That was a defining moment for me. To establish his marketing network he decided to invite people with no marketing experience in FMCG products as being new to FMCG they would be working on his norms and more than experience the passion caviknare required in this field.

I was the odd one out. The second reason of our success is innovation.

My father, Chinni Krishnan, an agriculturist, was also into pharmaceutical business. This case study was compiled from published sources, and is intended to be used as a basis for class discussion. CavinKare in Pickle Market: I knew only two things; making shampoo and rearing pets.