Free Essay: Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader). I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.(Basicall Iwant to. To download CavinKare – The Small ‘Big’ Company case study (Case Code: MKTA) click on the button below, and select the case from the list of available .

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CavinKare – The Small ‘Big’ Company|Marketing|Case Study|Case Studies

He was a great innovator, but a poor marketer. This idea was unique and first of its kind which was a major hit with the market then.

Ranganathan started this company in Sorry, your blog cannot share posts by email. He launched Meera shampoo with different combinations in different states. He named his shampoo as Chik after his father-Chinni Krishan. We were successful in that too.

Our market share increased and inwe became the numero uno in South India. Urban Rnewal Su Kam. Each idea of ours was rewarded by our customers. I feel each of us has to give something back to the society.

CavinKare: A Case Study

By research he found out that these people use natural products like Reetha, Shikakai etc. The second reason of our success is innovation. CavinKare also operates in food market. He had a very good relationships with his suppliers despite of the fact that finances were tight for him and a pressure of paying suppliers on time. Ranga decided to explore market for fairness creamswhere he found that it was one of high margin business and dominated by one giant leader Fair and Lovely.


We do not have an anti-dandruff shampoo yet. Ranga who has a background in chemistry got involved with his team for reformulation and finally managed to bring out 50 paise shampoo sachet. He felt liquid can be packed in sachets as well. As I was poor in cae, he wanted me to either do agriculture or start a business.

That time Chik was selling at RS1 per sachet. Sensing an opportunity here Mr. That was a defining moment for me. I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today. Ranganathan’s Ranganathan father, Chinni Krishnan had an entrepreneurial streak in him.

Ranga came up with a fairness cream which did not satisfied consumers much. As I was in the manufacturing unit, I did cavinkxre know anything about csse or finance. CK, my father’s initials. Learn how your comment data is processed. A 50 ml shampoo bottle costs twice as much as the sachet of same volume. Nor is it a primary information source. In NovemberC. While my siblings studied in English medium schools, I was put in a Tamil medium school.

However unlike other CK products they decided to keep the keep the price range for this product at premium since people are aware that saffron is expensive and they will willingly pay for this.

Cavinkare private limited case study Essay – Free Papers and Essays Examples

We showed them how to use it. Another thought came into Mr. Ranga saw small enterprises selling single use packet pickle which was packed in unhygienic polythene packs with high level of microbial contamination. It is mainly because of the anti-dandruff shampoos in the market. The awards were given for Leadership Excellence to industry captains cavinksre organizations for impressive marketing and branding efforts.


Chinni pickle came into existence when during his market visits Mr. Wishing you all A Very Happy Dussehra! CavinKare in Pickle Market: I knew only two things; making shampoo and rearing pets. We have executed innovative ideas as well.

CavinKare – The Small ‘Big’ Company

Shaw Wallace already had a herbal product but it was marketed stdy poorly. But that was not enough for Mr. To begin with he rented a house-cum-office for Rs per month and a factory space for Rs per month and a shampoo-packing machine for Rs Beginning was very challenging and it took him three years to get his cavinkard bank loan of Rs25, which he later upgraded slowly to Rs 15 lakh.

Leave a comment Cancel reply Your email address will not be published. When talcum powder was sold only in tin containers, he was the one who sold it in gm, 50 gm and 20 gm packs.

Ranganathan, Managing Director, CavinKare. There has been no looking back since then. We sell close to 5, tonne of pickles per annum. Rajkumar had been the brain behind Velvette International and the successful launch of Velvette shampoo sachets in the early eighties.

He left his cavihkare business, Velvette in and started his own Beauty Cosmetics Domain which he named CavinKare later on with a capital of Rs 15, yes you got it right he just had Rs when he started CavinKare: Case Studies in Marketing – Vol.