In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. Read “For the Win How Game Thinking Can Revolutionize Your Business” by Kevin Werbach with Rakuten Kobo. Take your business to the next level-for the. For the Win by Kevin Werbach, , available at Book Depository with free delivery worldwide.

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The problem is, there are a lot of people talking about gamification. Game elements This lesson explains game elements such as PBLs – points, badges and leaderboards. Well ewrbach not the case with this book – it’s charming, well developed and really informative.

Download the accompanying reference guide. The book uses game terminology, for example the reader progresses through levels instead of chapters which adds a certain quality to the experience. The book reflects Werbach and Hunter’s experience leading the first course on gamification at the Wharton School.

A well-designed game goes right to the motivational heart of the human psyche. There are no discussion topics on this book yet. Should be required reading for anyone pursing a modern undertaking utilizing these concepts. Dec 30, Robert rated it liked it Shelves: If you are a seller for this product, would you like to suggest updates through seller support?

When wetbach company like Uber connects drivers with passengers, everybody wins – except traditional cab companies, which are scrambling to survive. Self determination theory but I guess that is fine since that’s not the goal of the book, it really is an starting point and it is great at that.


For the Win

It also requires studying human behavior and how we respond to extrinsic and intrinsic rewards. Beyond the content, Professor Werbach is charismatic and speaks easily and intelligently on gamification, clearly comfortable as a virtual instructor.

Far and away the kevvin book on the subject, with the most examples and the best intellectual grasp of the topics.

Unfortunately, I may not have picked up a winning book of the bunch. Let the games begin! DEFINE business objectives, DELINEATE target behaviors, etc — was somewhat forced, and the section on the ethics kebin gamification strayed from the path of gamification and into broader and more boring arena of internet law terms of service, privacy policies, etc.

Each goal must be as precise as possible.

For the Win by Kevin Werbach

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. More from the same Author The Gamification Toolkit. Samsung nation badges 6. FB was their first client. Tales from the Couch. Although, it’s still better than those books that don’t tell you the downside of tye they’re preaching.

Book ratings by Goodreads. I received a complimentary copy of this book in fr for an honest review. Want to Read Currently Reading Read. Sedivy rated hte it was amazing Shelves: Werbach also has course on Coursera, highly recommended as well. It was just overall boring to read even though the concepts my apply. The book uses game terminology, for example the reader progresses through levels instead of chapters which adds a certain quality to the experience.


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For the Win (Audiobook) by Kevin Werbach, Dan Hunter |

However, without a background in psychology it’s hard hhe imaging a successful implementation of a gamification program based solely on a reading of this book. When mentioning th gamification can fulfill the basic sources of intrinsic motivation outlined by Self-Determination Theory, they emphasize the extrinsic motivators of points providing feedback on competence and badges promoting social relatedness. Paperbackpages. Product details Format Paperback pages Dimensions Welcome to our joyous family of gamification experts!

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